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Kier LaCrosse has a unique insight into planning successful events. He has performed and managed bands since he was a teenager and has produced events all of his adult life. While a student at California State University, Chico, Kier wrote and recorded the number one requested song Chimes, featured on Chico Album II. Chimes soared to #3 in the Northern California market in 1989. The immense fan base and media attention to Kier's song and band also caught the attention of Anheuser-Busch who soon after sponsored his band, Monkey Business, which was voted the #1 college party band in the nation in 1991.

All this attention led Kier to an audition with Grammy Award winners, the Red Hot Chili Peppers, in 1991. They liked his licks, but his looks were "too clean cut" for the band's image. Kier was seen for many of his post-collegiate years regularly performing for tens of thousands with and opposite bands such as The Beach Boys, America, Chicago, Tom Jones, and The Doobie Brothers. It didn't take long for Kier to see the potential to broaden his horizons by producing concerts and festivals himself. It also didn't take him long to receive offers from entertainment firms.

As vice president of a predominant San Francisco Bay Area Entertainment company, Kier developed and implemented a successful corporate event market strategy that led the company to becoming one of the top firms in The San Francisco Bay Area. In 2001 Kier launched Allegra Entertainment & Events which, as expected, offers The Bay Area's finest event planning, entertainment, and production related services. Kier's background as a performer and extensive experience as a producer and planner make him the right choice to ensure success at any event level! With his attention to detail and dedication to his work blended with a contagious spirit of fun, Kier has gained a reputation of being the leader of his field in the San Francisco area.

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Preferred Vendor

In 2011 Allegra Entertainment & Events was awarded the Preferred Vendor of San Francisco seal!